A Little

About Me

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I am a dedicated professional at Naperville Community Unit School District 203, where I deliver efficient and effective services to our employees and stakeholders. With a degree in Communications and over six years of experience spanning sales, marketing, social media, web development, and administrative support, I bring a diverse and versatile skill set to my current role.

My career highlights include a proven track record in achieving business goals and enhancing brand visibility through effective communication and client-focused team management. I have successfully led web development and SEO projects that improved website functionality and user experience, resulting in increased web traffic and engagement. Additionally, my expertise in digital marketing has helped expand brand presence and grow social media followings.

I am passionate about fostering a positive and inclusive environment and am committed to contributing to the organization's mission and vision!

Work Experience

Human Resources Generalist

Naperville Community Unit School District 203, Jun 2023 - Present

Sales Team Lead & Social Media Coordinator

LOFT, Jun 2018 - Present

Senior Web Specialist

North Central College, Feb 2021 - Nov 2022

Diversity & Inclusion Assistant

Naperville Community Unit School District 203, Feb 2020 - Feb 2021

Account Executive

Cardinal Public Relations, Sep 2018 - Dec 2019

Executive Admin. Asst. to the Director of English Learners

Wheaton Community Unit School District 200, Aug 2015 - Sep 2018

Human Resources Assistant

Wheaton Community Unit School District 200, Jun 2013 - Aug 2015

EDUCATION

&

CERTIFICATIONS

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North Central College

Bachelor of Arts in Organizational Communication, 2019

College of DuPage

Associate of Arts in Business Administration and Management, 2018

LinkedIn

Leading Inclusive Teams

UX Foundations: Content Strategy

Design Thinking: Customer Experience

Seal of Biliteracy, State of California

Fluent in Spanish: Reading, Speaking, Writing

PROJECT INITIATIVES

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As an HR Generalist at Naperville Community Unit School District 203, I recognized the need to improve our internal HR website, which was outdated, difficult to navigate, and not compliant with ADA guidelines.

To address these issues, I led a comprehensive renovation of the Human Resources website. The updated platform now adheres to ADA standards and features a user-friendly design, making it both accessible and easy to navigate.

Thanks to these improvements, over 3,000 employees can now easily access documents and find answers to their questions, significantly enhancing their overall experience and efficiency.

https://sites.google.com/naperville203.org/hrdepartment/

DIVERSITY, EQUITY

& INCLUSION

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As a DEI advocate, I founded and lead Unidos en 203, part of Naperville 203's Equity Affinity Groups, to support the Latine community. With 395 Hispanic/Latine staff, we foster belonging and a positive work environment through various activities.

Our mission is to support Hispanic/Latine individuals by nurturing community, celebrating cultural diversity, and empowering leadership. One notable achievement was organizing a virtual workshop on "Navigating White-Affluent Spaces as a Latine," addressing challenges in predominantly white environments. Participants learned about microaggressions, stereotypes, and building supportive networks, leaving empowered and equipped for success.

Additionally, we enhanced the Talk203 Newsletter's accessibility by prominently relocating the translation feature, ensuring vital information is available to all. These efforts reflect our commitment to inclusivity and equity.

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MORE PROJECTS

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As Senior Web Specialist at North Central College, I provided strategic support and consultation (Feb 2021 - Nov 2022) for institutional web assets including:

• the College's main website
  
• (northcentralcollege.edu)
  
• the College’s COVID communications website
  
• (covid.northcentralcollege.edu)
  
• the College’s Crisis Communications website
  
• (info.northcentralcollege.edu)
  
• the Brilliant Future Campaign website
  
• (https://brilliantfuture.northcentralcollege.edu)
  
• the Fine & Performing Arts website
  
• (http://finearts.northcentralcollege.edu)
  
• Intranet the Hub
  
• (hub.northcentralcollege.edu)
  

CASE

STUDY

Redesigning the Homepage for North Central College's

Master of Science in Physician Assistant Studies Program

As Senior Web Specialist, I was tasked with redesigning the homepage for North Central College's Master of Science in Physician Assistant Studies Program. The goal was to create a more user-friendly and visually appealing homepage that would better communicate the value of the program to prospective students.

Understanding the User

Before beginning the redesign, I conducted research to gain a better understanding of the target audience. Through user interviews and surveys, I discovered that prospective students were primarily interested in learning about the program's curriculum, faculty, and career opportunities. They also wanted to know about the application process and any relevant deadlines.

Through this process, I found out that many prospective students were hesitant to apply to the program due to confusion surrounding the application process and difficulty finding information on the website. It became clear that the website needed to be redesigned to make it more intuitive and user-friendly.

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Design Process

Using this information, I began the design process by creating wireframes of the new homepage layout. I focused on creating a clear hierarchy of information, with the most important information displayed prominently at the top of the page.

To make the homepage more visually appealing, I incorporated high-quality photographs of students and faculty throughout the page. I also made sure to include clear calls-to-action, such as "Apply Now" and "Request Information", to help guide users towards the next steps in the application process.

Results

The redesigned homepage for North Central College's Master of Science in Physician Assistant Studies Program has received very positive feedback from users. The new layout and clear calls-to-action have resulted in an increase in applications and inquiries from prospective students.

The new design has also helped to address previous issues with confusion surrounding the application process. By making the application process more intuitive and easy to understand, more students are now applying to the program.

Overall, the new design has not only improved the user experience but has also helped to increase enrollment in the program.

You can view the redesigned homepage at (https://www.northcentralcollege.edu/master-physician-assistant).

SOCIAL MEDIA SAMPLES

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In my former role as a Diversity & Inclusion Assistant, I actively crafted and implemented impactful marketing strategies aimed at raising awareness of our diversity and inclusion initiatives at Naperville 203.

A key aspect of this involved leveraging social media platforms such as Twitter and LinkedIn to amplify our department's brand presence. Through consistent and engaging content, we successfully expanded our reach and saw a significant uptick in followers, experiencing a notable 25% increase.

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PUBLICATIONS

America Villalobos

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Let’s cONNECT!